Use this checklist before opening your Etsy shop and again before promoting it. Etsy’s exact onboarding requirements vary by location and may change, so treat the items marked “as requested” as requirements to verify in your own account.
1. Account and eligibility
☐ I can access the email address and Etsy account I will use for my shop.
☐ I have checked that Etsy supports new sellers in my country.
☐ My products are eligible to be listed under Etsy’s rules.
☐ I will use accurate identity, address, country, and business details.
2. Brand and shop identity
☐ My shop name is available and meets Etsy’s naming rules.
☐ My shop icon and banner are legible and consistent with my brand.
☐ My profile and About section accurately explain who I am and what I offer.
☐ I have disclosed shop members and production partners where required.
3. Product readiness
☐ I know who the product is for and what problem or desire it addresses.
☐ I have researched comparable listings and realistic price ranges.
☐ My product is original or I have the necessary rights and licences.
☐ I have checked the licences for fonts, graphics, photos, mockups, and other assets.
☐ My physical product can be made, packed, and shipped as promised, or my digital files are tested and ready.
4. Listing content
☐ The title describes the actual item clearly.
☐ The primary image makes the product easy to understand.
☐ Additional images show useful details, scale, variations, or what is included.
☐ The description explains benefits, contents, dimensions, materials, limitations, and instructions.
☐ I selected the most accurate category and relevant attributes.
☐ I added relevant search tags without misleading or unrelated terms.
☐ Variations, quantity, personalisation, and processing time are correct.
☐ Digital files open correctly and match the advertised format, or shipping settings are accurate.
5. Pricing and finances
☐ My price covers materials or production, labour, packaging, and overhead.
☐ I have included Etsy listing, transaction, payment-processing, and other applicable fees.
☐ I have considered advertising, discounts, refunds, and currency conversion where applicable.
☐ My payment and billing information is accurate.
☐ I have completed any required identity and tax verification.
☐ I understand how to view my Etsy Payment account and fee statements.
6. Policies and customer experience
☐ My processing times and shipping destinations are realistic.
☐ I have reviewed the policies and legal obligations that apply to my products and location.
☐ I explain digital download access and technical requirements clearly, if relevant.
☐ I have a process for handling questions, delays, damaged goods, cancellations, and order issues.
☐ I will communicate honestly and respond to messages promptly.
7. Final launch review
☐ I previewed the shop and every listing as a buyer would see them.
☐ I checked spelling, links, prices, photos, file attachments, and variations.
☐ I have not copied competitors’ content or used protected material without permission.
☐ I know where Etsy posts account notices and policy updates.
☐ I have a simple plan to monitor visits, conversion, customer questions, and sales.
Country-specific reminder
Payment methods, seller eligibility, taxes, and onboarding requirements vary by country. For example, Etsy’s current India guidance describes GSTIN verification and Payoneer onboarding for new sellers. Check the official country-specific guidance rather than relying on an old checklist or another seller’s experience.