Research metrics summarize signals to help compare ideas. Their exact meaning depends on the tool and the data available, so read each metric label and any explanation shown alongside it.
Demand indicators
A demand indicator suggests relative interest according to the available data. It is not necessarily an exact count of Etsy searches, purchases, or buyers.
Competition indicators
Competition metrics help compare how crowded or difficult a result set may appear. Different phrases can produce different kinds of results, so make sure you are comparing similar search intents.
Opportunity or difficulty scores
Scores combine selected signals into an easier-to-scan value. They are decision aids, not predictions or guarantees of profit, ranking, or sales. Review the formula or in-product explanation if provided.
Trends and historical observations
Trend signals depend on the time period, coverage, and available observations. Treat short histories and sparse data cautiously, and do not assume missing history means zero demand.
Use metrics responsibly
- Compare more than one relevant phrase.
- Check real marketplace listings and customer context.
- Make note of dates and data coverage where shown.
- Validate decisions with your own shop analytics.